Nerva
Campaign
Art direction / Design
Nobody talks about IBS. Not to friends, not to partners, sometimes not even to a doctor.
So we gave people somewhere to say the things they normally wouldn't.
We built a digital confessional booth for Nerva, a hypnotherapy app for IBS. No names, no judgment, no word count limit.
And people didn’t hold back.
The campaign wrote itself. By people with IBS.
Social post
Social post
Confession submissions
