Nerva
Brand
Design
Nerva started as a hypnotherapy app for people with IBS. But as it grew, its audience grew with it.
Patients needed a brand that felt approachable. Healthcare professionals needed one they could trust.
The old identity could do the first. It needed help with the second.
Before - logo
Before - website
Before - social
The challenge wasn't to make Nerva feel clinical. It was to make it feel credible without losing the elements that made it approachable in the first place.
Brand personality
App
Website
Facebook ads
Conference
Clinician resources
Resources
