Nerva
B2B / Healthcare Campaign
Art direction / Design
71% of patients were able to better manage their IBS with Nerva’s hypnotherapy app for IBS.
But practitioners were still reaching for low-FODMAP.
Research results
So we brought the evidence in front of them.
An expert panel turned Nerva's clinical evidence into a conversation practitioners could join.
The campaign stayed close to Nerva's existing identity on purpose. A practitioner might see Nerva at the event, then encounter it again on a referral form months later.
The job wasn't to create a new campaign world. It was to make Nerva more memorable within the world it already owned.
The only new element was an arrow through the lockup, a visual cue for hypnotherapy moving towards first-line treatment.
Landing page
Social posts
EDM's
